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Effective Date: 15 February 2024
Last Updated: 8 October 2026
Pratha Ayurveda (“Pratha Ayurveda”, “we”, “us” or “our”) is a service and brand operated by Livestream Internet Pvt. Ltd. We respect your privacy and are committed to protecting the personal information that you provide when you visit or use prathaayurveda.in, our mobile application, products, services, Ayurveda consultation services, membership services and related communication channels.
This Privacy Policy explains what personal information we collect, how we collect it, why we use it, how it may be shared with authorised service providers, how we protect it, and the choices and rights available to you.
By using our website, mobile application or services and providing personal information to us, you acknowledge that you have read and understood this Privacy Policy. Where applicable, we will obtain your consent or rely on another lawful basis permitted under applicable law before processing your personal information.
Pratha Ayurveda is a brand operated by Livestream Internet Pvt. Ltd.
Pratha Ayurveda provides Ayurveda-related products and services, including:
This Privacy Policy applies to personal information collected through our website, mobile application, consultation and appointment services, membership services, purchases and our communications with you.
We collect personal information that you voluntarily provide to us or information that is generated through your use of our website, application and services.
We seek to collect information that is reasonably necessary for providing the relevant service, processing transactions, managing appointments and consultations, communicating with you, maintaining our website and application, and fulfilling other purposes described in this Privacy Policy.
When you register for an account on our website, we may collect:
We use this information to create and manage your account, provide our services, process orders, communicate with you and maintain account-related records.
When you purchase products or books through our website or mobile application, we may collect:
We use this information to process and fulfil your order, arrange delivery, communicate order-related information, process refunds or cancellations where applicable, maintain transaction records and provide customer support.
Payments made through our website may be processed through third-party payment service providers, including:
Depending on the payment method selected by you, the relevant payment service provider may collect and process payment information necessary to complete the transaction.
Pratha Ayurveda may receive information relating to the transaction, such as payment status, transaction/reference information and other information necessary to reconcile and manage your order.
Pratha Ayurveda does not require or intend to store complete payment credentials such as your full card number, card security code, UPI PIN or internet banking password on its own systems.
Payment information may therefore be subject to the privacy policies and terms of the relevant payment service provider.
Pratha Ayurveda provides Ayurveda consultation services. In order to provide consultations and maintain appropriate consultation records, we collect information voluntarily provided by you during the consultation process.
This may include:
We recognise that information relating to your health and consultation is sensitive in nature and take reasonable measures to protect such information.
Consultation information may be used for:
Consultation information may be accessed by:
Relevant previous consultation information may be made available to the Vaidya/doctor when required for a follow-up consultation.
Pratha Ayurveda does not presently provide consultation records to senior doctors for routine review.
Prescriptions may be communicated to you through:
Where a prescription is communicated through a third-party communication platform, the transmission may also be subject to that platform’s terms and privacy practices.
Pratha Ayurveda uses SuperSaaS for appointment scheduling for Ayurveda consultations.
When you book a consultation through the appointment system, information may include:
Health information such as symptoms and consultation history is not entered into the SuperSaaS appointment system as part of the booking information currently collected by Pratha Ayurveda.
SuperSaaS may process appointment information in accordance with its own terms and privacy practices.
Pratha Ayurveda provides membership-related services for Vaidyas and students.
When you register for or use membership services, we may process information associated with your membership account and information that you voluntarily provide for the purpose of membership administration and provision of membership-related services.
Membership information may be used to:
Pratha Ayurveda uses ARMember as part of its membership system.
Where membership information is processed by third-party technology providers, such providers may process information on our behalf in accordance with their applicable terms and privacy practices.
Pratha Ayurveda operates a mobile application through which users may access certain Pratha Ayurveda services and content.
The application currently enables users to:
The application does not currently provide users with access to their complete previous consultation records or prescriptions.
Information collected through the application may include information necessary to provide the specific service requested by you and information required for application functionality, notifications, transactions and service administration.
When you visit our website, certain technical information may be automatically collected through our website infrastructure and related technologies.
This may include:
We may use this information to:
Our website may use cookies and similar technologies to support website functionality, security, performance and user experience.
Cookies may allow us to remember certain information, understand how visitors use our website and support technical functionality.
Our use of cookies may include technologies associated with WordPress, WooCommerce, Cloudflare, website caching, analytics, advertising and other website functionality.
You may be able to control or restrict cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of our website.
Our website uses certain third-party technologies and services for website operation, functionality, security, advertising and performance.
These currently include, as applicable:
We do not currently use Google Analytics or Meta/Facebook Pixel on the website.
Google Tag Manager is a tag-management technology that may facilitate the deployment of other website tags or technologies. The information collected through any particular tag may depend on the technology or service associated with that tag.
Third-party technologies may process technical information in accordance with their own privacy policies and terms.
We use Shiprocket and logistics/courier service providers to facilitate delivery of products and books purchased through our website.
To fulfil an order, we may provide the shipping service provider with information reasonably necessary to deliver your order, including:
Shipping and logistics providers may process this information in accordance with their own privacy policies and terms.
We may communicate with you through email, SMS, WhatsApp and other communication channels where necessary to provide our services.
We may also send marketing communications, including newsletters, promotional information, product information and information about our services.
Where applicable, you may withdraw your consent or opt out of marketing communications using the unsubscribe mechanism provided in the communication or by contacting us through the details provided in this Privacy Policy.
Withdrawal from marketing communications will not necessarily stop essential service or transactional communications that are necessary to provide a service you have requested.
Pratha Ayurveda may use SMS and WhatsApp to communicate with users and customers.
These communications may include service-related information, appointment-related information, prescriptions, follow-up information, order-related information and, where permitted, promotional communications.
Our current SMS and WhatsApp communication services are provided through Airtel.
Information transmitted through WhatsApp or other communication platforms may also be subject to the privacy practices and terms of those platforms.
Pratha Ayurveda uses Hostinger as its email service provider.
We may use email to communicate with customers and users for purposes including:
Hostinger may process email-related information necessary to provide email hosting and delivery services, subject to its applicable terms and privacy practices.
Depending on the circumstances, we may process personal information for the following purposes:
We seek to limit collection and use of personal information to what is reasonably necessary for the relevant purpose.
We do not sell your personal information.
We may share or provide access to personal information with authorised third parties and service providers where reasonably necessary to provide our services or perform functions on our behalf.
These may include:
Third-party service providers may process personal information only to the extent reasonably required for the services they provide to us or as otherwise permitted by applicable law.
We may also disclose information where required or permitted by applicable law, regulation, court order, governmental authority or lawful request.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss, misuse or destruction.
Depending on the nature of the information and the relevant system, these measures may include:
However, no electronic transmission or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
Different categories of information may therefore be retained for different periods.
When personal information is no longer required for a lawful purpose, we will take reasonable steps to delete, destroy or anonymise it, subject to applicable legal, regulatory and legitimate record-retention requirements.
Subject to applicable law and its effective date, you may have rights relating to your personal information, including the right to:
Requests may be subject to reasonable verification requirements to ensure that personal information is not disclosed to an unauthorised person.
We may retain certain information where retention is required or permitted by law or is necessary for legitimate purposes such as resolving disputes, preventing fraud or complying with legal obligations.
Where we process your personal information on the basis of your consent, you may withdraw that consent by contacting us through the contact details provided below or through any applicable consent-management or opt-out mechanism made available by us.
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Withdrawal may also affect our ability to provide a particular service where the information is necessary to provide that service.
For example, certain information may be necessary to:
We may send information about our products, services, Ayurveda consultations, books, membership programmes, educational activities, newsletters and other offerings.
You may opt out of marketing communications by:
Even after opting out of marketing communications, you may continue to receive essential service-related communications such as order confirmations, consultation information, prescriptions, follow-up communications and other messages necessary to provide services requested by you.
Our services are not intended to encourage children to provide personal information without appropriate involvement of a parent or lawful guardian.
Where applicable law requires parental or guardian consent for processing a child’s personal information, we will seek to comply with the applicable requirements.
If you believe that a child has provided personal information to us in circumstances where such information should not have been provided, please contact us so that we can take appropriate action.
Pratha Ayurveda may receive orders or service requests from users located outside India.
Where personal information is processed through third-party technology, payment, communication, hosting, appointment, shipping or other service providers, such information may be processed or stored in locations outside India, subject to applicable law and the terms applicable to those providers.
Where required by applicable law, we will take appropriate measures relating to such processing or transfer.
Our website or application may contain links to or integrations with websites, applications or services operated by third parties.
Examples may include payment providers, appointment platforms, shipping services, communication platforms and other external services.
We are not responsible for the privacy practices, content or security practices of third-party services that are not controlled by us.
We encourage you to review the privacy policies of third-party services before providing information to them.
We may update this Privacy Policy from time to time to reflect:
When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
If you have questions, concerns, requests or complaints regarding the collection or use of your personal information, you may contact Pratha Ayurveda using the details below.
Data Fiduciary / Entity:
Livestream Internet Pvt. Ltd.
Pratha Ayurveda
2-A-172, Third Floor,
Lajpat Nagar 1,
New Delhi – 110024, India
Privacy / Grievance Email:
doctor@prathaayurveda.in
For privacy-related requests, please include sufficient information to help us identify your account or request.
We will review and respond to privacy-related requests in accordance with applicable law and within applicable statutory or reasonable timelines.
By using our website, application or services and providing personal information to us, you acknowledge that you have read this Privacy Policy.
Where applicable, we will request your specific consent before processing personal information for purposes for which consent is legally required.
You may withdraw consent where permitted by applicable law and as described in this Privacy Policy.
Effective Date: 15 February 2024
Last Updated: 8 October 2026
Operated by: Livestream Internet Pvt. Ltd.
Brand: Pratha Ayurveda
Website: prathaayurveda.in
Privacy / Grievance Contact: doctor@prathaayurveda.in
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